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Bu sayfa, 26. Dünya Psikiyatri Kongresi'nde sunulan çalışmanın yapay zekâ desteğiyle hazırlanmış Türkçe özetidir. Çalışmanın sahibi sunan yazarlardır; atıf için orijinal kaynağa başvurun.

EV0749

How public health marketing campaigns reduce stigma and improve early psychosis care

HOW PUBLIC HEALTH MARKETING CAMPAIGNS ARE REDUCING STIGMA AND IMPROVING EARLY PSYCHOSIS CARE

Strategic public health communication campaigns conducted in three US regions significantly reduced the duration of untreated psychosis (DUP).

The aim was to evaluate whether strategic communication initiatives shorten the pathway to care, given the association between the duration of untreated psychosis and poor outcomes and a median DUP of 74 weeks in the US; stigma, fear, and delayed recognition of symptoms were identified as factors that delay help-seeking. The study examined three campaigns combining print and digital advertising with community outreach, targeting young people, families, healthcare providers, and community members. Campaign durations ranged from 6 months to 4 years, and reach, engagement, referrals, and changes in DUP were measured. In Connecticut (mindmap, ages 16–35, aimed at encouraging helpline calls and treatment initiation), DUP decreased by 46 days on the demand side and 70 days on the supply side (Srihari et al. 2022); the poster reported a total DUP reduction of 116 days per campaign year for this campaign. In Louisiana (CALM, ages 12–35, aimed at encouraging completion of an online screening test and help-seeking), total DUP fell by 62%, from 5.8 months to 2.2 months (Weiss et al. 2025). In Michigan (Michigan Minds, ages 12–35, aimed at encouraging website visits and online screening), the campaign reached 31,000 visitors, 92% of whom were first-time visitors, and website traffic increased by 2,900% over a 6-month period (MI Final Report 2025). The authors conclude that public health communication should be treated as an integral part of the pathway to care, rather than an add-on. They emphasize that the strongest results were achieved when campaigns were embedded in clinical workflows, offered the public a single, clear next step, and measured entry into care over an extended period.

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