# Consumer participation in pricing and a sense of choice: a psychosocial pathway to mental well-being and quality of life

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- Page title: Consumer participation in pricing and a sense of choice: a psychosocial pathway to mental well-being and quality of life | WCP 2026 Summary

> The opportunity to set a product’s price enhances mental well-being by increasing perceived autonomy, which partially mediates this relationship.

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Bu sayfa, 26. Dünya Psikiyatri Kongresi'nde sunulan çalışmanın yapay zekâ desteğiyle hazırlanmış Türkçe özetidir. Çalışmanın sahibi sunan yazarlardır; atıf için orijinal kaynağa başvurun.

EV0746

E-PosterHalk Sağlığı ve EpidemiyolojiKontrollü çevrimiçi deney

# Consumer participation in pricing and a sense of choice: a psychosocial pathway to mental well-being and quality of life

CONSUMER PARTICIPATION AND SENSE OF CHOICE IN PRICING: A PSYCHOSOCIAL PATHWAY TO ENHANCED MENTAL WELL-BEING AND QUALITY OF LIFE

Sunan: Mohammadhossein Ekhtera

Ülke: Iran

Kurum: University of Tehran, Faculty of Management

The opportunity to set a product’s price enhances mental well-being by increasing perceived autonomy, which partially mediates this relationship.

The study aimed to examine whether participation in the price-setting process increases perceived autonomy and mental well-being, and whether autonomy mediates this relationship. A controlled online experiment was conducted with 60 adults aged 18 to 45. Participants were assigned to either a fixed-price condition or a self-set-price condition (a between-subjects design), with the same product shown in both conditions and only the pricing method varied. Measures assessed perceived autonomy and mental well-being using the SWEMWBS; analyses employed t-tests and PROCESS Model 4 with 5,000 bootstrap resamples. Mean perceived autonomy was 4.9 in the fixed-price condition and 5.8 in the self-set-price condition (on a scale from 1 to 7, p < 0.001). Mental well-being was higher in the self-set-price condition than in the fixed-price condition (p = 0.009). The mediation analysis showed a significant indirect effect of β = 0.23, with a 95% confidence interval of [0.09, 0.39], indicating partial mediation; hypotheses H1 through H3 were supported. The authors suggest that even small opportunities for choice in everyday economic decisions may contribute to mental health at the population level by increasing agency and perceived control.

[Orijinal postere git](https://cslide.ctimeetingtech.com/wcp26/attendee/eposter/file/429)

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APA 7: Ekhtera, M., & Kian, M. O. (2026, September 23-26). Consumer participation and sense of choice in pricing: a psychosocial pathway to enhanced mental well-being and quality of life [E-poster]. 26th WPA World Congress of Psychiatry (WCP 2026), Stockholm, Sweden. https://cslide.ctimeetingtech.com/wcp26/attendee/eposter/file/429

Vancouver: Ekhtera M, Kian MO. Consumer participation and sense of choice in pricing: a psychosocial pathway to enhanced mental well-being and quality of life [e-poster]. 26th WPA World Congress of Psychiatry (WCP 2026); 2026 Sep 23-26; Stockholm, Sweden. Available from: https://cslide.ctimeetingtech.com/wcp26/attendee/eposter/file/429

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